Surprisingly, 81% of the brands have a holistic overview of their customers, but only 37% of customers feel that their favorite brand understands them. That’s the experience gap you need to close by augmenting your analytics efforts to enhance the customer journey. For marketers who are not ready to come out of their shells, it’s […]

Amid the trend to digitize every possible activity, CIOs are widely focusing on IT initiatives that enhance the experience of the digital customer. With a rapid increase in transactional banking and the widespread use of smartphones, digital wallets are likely to capture the market. According to a Federal Reserve Board report, 28% of smartphone users […]

In 2000, when the world’s first smartphone was marketed, the industry witnessed the largest economic revolution. We have come far from that day and today, according to a report by McKinsey and Company, Robotic Process Automation will create a market of more than $6.7 trillion by the end of 2025. This is likely to bring […]

The insurance technology sector is witnessing a massive transformation with the adoption of technology. Those companies who understand and embrace the latest technologies always deliver higher customer engagement and take the customer connection to the next level. By using mobile to relying on social media and using technology to using the cloud, making decisions, deepening […]