Platform: Digital Testing as a Service    
Industry: eCommerce

A Premier eCommerce Player Boosts App Store And Play Store Reviews & Ratings For Its Digital App On Via QualityKiosk’s DTAAS

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Overview

A leading e-commerce giant having multiple products and an offline chain of stores for high-end electronic consumer goods was getting multiple negative reviews on App Store and Playstore for its digital app. Here’s how QualityKiosk’s Customer Experience Testing via DTaaS improved the app’s overall ratings and smoothened the customer onboarding:

Our Successful Outcomes

2 point rank improvement

30% improvement in ratings

Incident reduction from 13 to 4

Rating and hits improvement by 19%

Challenges

Low App Ratings

1*, 2*, 3* ratings

Negative Reviews

56% reviews were negative highlighting Quality, Usability, and Performance issues

Revenue Loss

High frequency of incidents/outages per hour

Splash Screen

High response times

Our Key Strategies

Testing Across Different Speeds

2G,3G,4G,WiFi

Testing On Real Devices

Used actual devices and sizes across Android, iOS

Testing Before Each Release

Tested all the versions prior to going live

Store Comment Analysis

Derived meaningful insights for uplift from the customer comments

Ready To Get Started?

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