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Case Studies
  • Banking

A Leading Private Indian Bank Onboards ~3000 New Credit Card Customers A Day To The Amazon App Using Qualitykiosk’s Anabot Solution

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Industry & Segment

Banking & Financial Services

Objective

Enable seamless onboarding of 3,000+ credit card customers daily through the Amazon app using AnaBot.

Overview

A major Indian bank sought to improve the onboarding of credit card customers to the Amazon platform by running promotional oers. QualityKiosk Technologies assimilated data from CRM and several other customer management tools to map the user journey and get a unified view of the customer to improve MTTI and MTTR in an agile development environment.

Challenges

Need to gain visibility into user journey friction points, customer touchpoints, and views

Need to ease customer onboarding and increase retention rate

Need to consolidate data available in multiple and separate sources for reporting

Scale customer onboarding faster with QualityKiosk’s AI-powered AnaBot solution.

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Our Key Strategies

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  1. Assimilated data from various QualityKiosk’s proprietary and external tools to map user journeys and identify issues in real time to enable data-driven decision makin
  2. Integrated collaboration tools and call center service agents to give them insights and recommendations for immediate Action Management
  3. Developed a unified view of the customer in an agile development environment in less than 6 months

Successful Outcomes

~3000

New customers onboards a day

<5 MIN

Time to Identify (MTTI) performance issues

<15 MIN

Time Taken to Recovery/ Restore (MTTR)

ZERO

Recurring issues due to addressing of the underlying root cause

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