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A Leading Private Indian Bank Onboards ~3000 New Credit Card Customers A Day To The Amazon App Using Qualitykiosk's Anabot Solution

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Overview

A major Indian bank sought to improve the onboarding of credit card customers to the Amazon platform by running promotional oers. QualityKiosk Technologies assimilated data from CRM and several other customer management tools to map the user journey and get a unified view of the customer to improve MTTI and MTTR in an agile development environment.

Challenges

Need to gain visibility into user journey friction points, customer touchpoints, and views

Need to ease customer onboarding and increase retention rate

Need to consolidate data available in multiple
and separate sources for reporting

Our Key Strategies

Assimilated data from various QualityKiosk's proprietary and external tools to map user journeys and identify issues in real time to enable data-driven decision makin

Integrated collaboration tools and call center service agents to give them insights and recommendations for immediate Action Management

Developed a unified view of the customer in an agile development environment in less than 6 months

Successful Outcomes

New customers onboards a day
Time to Identify (MTTI) performance issues
Time Taken to Recovery/ Restore (MTTR)
Recurring issues due to addressing of the underlying root cause

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