The client is a market-leading eCommerce brand catering to over 2 million customers annually across India. It manages over 250,000 transactions every week, offering products across segments, including electronic goods, air conditioners, stationery supplies, kitchenware, lifestyle products, and e-books.
Lack of visibility in the potential bottlenecks and confusion areas in the purchase process
Need for analysis of CX and effectiveness of the transaction funnel
Inability to manage, monitor, and optimize the performance of their transaction journeys
Partial and siloed monitoring capability and growing payment failure instances
Automatically created transaction profiles for every instance
Acquire network and response time to isolate issue areas and reduce service level disruptions
Help identify issues faster without dependence on multiple monitoring tools
Increased sales and customer experience due to identified errors and fixed issues/ bottlenecks
Increased visibility into the payment lifecycle and reduced MTTI
Decreased the average MTTR from hours to minutes
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